About me

Passionate UX Designer with a strong focus on cybersecurity, fraud prevention, digital identity, and authentication.

I incorporate a cybersecurity mindset into every design, ensuring solutions are secure by design throughout the entire customer journey. I excel at creating user-friendly solutions that drive adoption while adhering to data protection regulations.

Professional Experience

UX/UI Designer (Security) - Digital Identity & Authentication

Telstra limited | July 2023 - PRESENT

  • Designed and implemented digital identity verification (ID&V) solutions for consumers and small businesses, balancing security with usability.

  • Improved passkeys adoption by creating intuitive user flows and minimising friction in the sign-up process.

  • Optimised ID verification success rates via the DVS Australia (Document Verification Service).

  • Conducted usability testing and user research to identify pain points and refine authentication experiences.

  • Collaborated with cross-functional teams, including security, compliance, and legal, to align solutions with business objectives and regulations.

  • Advocated for user-centric principles by facilitating workshops and educating stakeholders on HCD best practices.

  • Partnered with developers to create accessible designs that adhered to WCAG 2.2 standards.

  • Delivered end-to-end design solutions, including wireframes, prototypes, and high-fidelity visuals for web and mobile platforms.

UX Designer (Security) - Security products for consumers & SMB

Telstra limited | August 2021 - June 2023

  • Developed comprehensive customer journey maps covering all touchpoints to ensure a seamless and intuitive user experience for security products.

  • Optimised User Experience: Simplified complex security product onboarding experience, making them easily understandable for account managers and customers alike.

  • Leveraged analytics tools like Adobe Analytics and Content Square to gather insights and optimise designs based on user behaviour.

  • Collaborated with project managers, marketing team, and legal to create and execute multi-channel promotional strategies, including app push notifications and above-the-line campaigns, to drive product adoption.

  • Performed in-depth user research to align designs with customer needs, ensuring security products were both effective and user-friendly.

Senior UX Designer - Internal pricing portal & customer-facing showroom for a global automobile company

Conn3cted Pty Ltd | July 2015 - July 2021

  • Led design direction and implemented front-end development

  • Developed and executed digital strategies, driving design thinking through UX methodologies.

  • Translated insights into actionable outcomes using storytelling techniques, including user journeys and empathy maps.

  • Collaborated with stakeholders to shape project ideas during the ideation phase.

  • Designed innovative, future-proof solutions and implemented cutting-edge digital strategies.

UX / UI Designer - in-house eCommerce platform & insurance portal

Conn3cted Pty Ltd | August 2011 - July 2015

  • Led UI design efforts and executed front-end coding to deliver high-quality user interfaces.

  • Produced visually engaging designs using tools like Adobe Photoshop, Illustrator, and InDesign.

  • Collaborated with BAs, PMs, and POs to deliver projects in an agile environment.

  • Championed a cultural shift from tech-heavy practices to design-first approaches within the organization.

Freelance UX/Web Designer

October 2010 - present

  • Designed and developed websites and eCommerce platforms using HTML and CSS.

  • Presented and refined iterative design concepts in collaboration with clients to meet their unique needs.

Notable Projects

Digital Identity Verification Initiative

Implemented first-ever telco’s digital onboarding experience, target to increase verification success rates in self-served and retail channels.

ID&V verification Revamp

Redesigned a major telco’s ID&V onboarding experience, target to increase verification success rates by 20% and reducing drop-offs by 15%

Passkey Adoption Optimisation

Led the UX design for a secure, frictionless passkey solution, boosting user adoption rates for new emerging technology

Fraud prevention

Collaborated with Fraud control group to mitigate fraud risk and reduced fraudulent activities

Certifications & Education

Irrationals Lab - Behavioural Science | 2024 | Irrational Labs (ongoing)

Human Factors in Cybersecurity | 2024 | La Trobe University, a subject in Bachelor of Cybersecurity

Listening Deeply | 2024 | Indi Young

Data Analytics Foundations Certificate | 2023 | University of Technology Sydney (UTS)

Security Fundamentals Certificate | 2022 | University of New South Wales (UNSW)

Contentsquare Certificate: Expert Level | 2022 | ContentSquare

BrightEdge Completion Certificate | 2022 | BrightEdge SEO

Master of Multimedia | 2009-2010 | Monash University

Skills & Tools

Secure by Design

Evolving knowledge on cybersecurity trends and up-to-date threat landscapes. Review human elements in design with secure by design mindset.

User-Centred Design

Deep understanding of user needs, behaviours, and pain points & accessibility

Methodology: User Research, Usability Testing, Ethnography Research, Survey, Interview

Prototyping & wireframing

Creating interactive prototypes and wireframes

Tools: Figma, Sketch, Adobe XD, Photoshop, Illustrator

Front-end dev skills

Familiar with client-side scripting and HTML, CSS

Frameworks: Angular, Javascript, React, HTML & CSS

Collaboration & Stakeholder Management

Work closely with cross-functional teams—developers, product managers, business analysts, and security experts

Accessibility

Ensuring digital experiences are accessible to all users under WCAG 2.2 standards

Data-Driven Design

Working with data teams or self-run report to refine designs based on actual user interactions

Methodology: A/B testing. Usability testing. Content Square, Adobe Analytics