Pain points

Current app has strong UK target audience focused and stakeholders would like to redesign the UX that fit into Australian market needs.

Project outcomes

Design a UI Kit for both racing and sports features and redesign their logo, branding, as well as the whole end to end betting user flow.

What I did.

Role: UX Designer

• Coordinate with project manager to outline project requirements

• Design new Colossalbet branding colour palettes and logo

• Develop a Logo / UI kit based on the new branding in Sketch

• Develop mockup, wireframe in Sketch to demonstrate application workflow

• Create a hi-fi prototype to showcase colour patterns and look & feel in real app

Technique/Technology:

• UX: Customer journey/Content inventory/Competitor analysis

• Mockup: Sketch