Digital ID&V Transformation
implemented E2E digital identity verification solution through data-driven approach and user research & field research.
Research. Align. Innovate.
Explore global and Australian digital ID trends, critically analyse Australia’s position in the evolving landscape, and forecast the future of digital identity. Review the recently passed Digital ID Act 2024 to align strategies with government initiatives and drive meaningful innovation.
Quant Research: Validate assumptions
Digital ID is a new concept for many Australian. Especially a critical infrastructure like telco, we will need to cover various customer type for TCP code compliance.
Conducted surveys with different cohorts to gain overall uptake about digital ID.
Qual Research: Fail Fast and Learn Last
Performed in-depth user research to align designs with customer needs, ensuring security products were both effective and user-friendly.
E2E Customer Journey Map
Developed comprehensive customer journey maps covering all touchpoints to ensure a seamless and intuitive user experience for security products.