Brightside Cover

Brightside cover

 

Created an intuitive user journey based on personas to reduce the hassle from signing up to claiming process

Pain points

Current insurance company did not have a customer facing web portal for end user to claim or register. Brightside Cover wanted to include 3rd party integration with white label solution

Project outcomes

A white label platform is developed based on the target audience and their claim experience. Customers is able to self-serve to sign up a policy or lodge a claim online .

Role: UX Design Lead

  • Host UX workshops to run through personas and business requirements

  • Draw out user journey to identify customer claim experience.

  • Create workable HTML wireframe in Angular to showcase platform capability and hand over to designer to create high fidelity prorotype

Technique/Technology:

  • UX: Persons/Customer journey

  • Wireframe : Adobe XD/Photoshop/Illustrator/InVision

  • Front end: Angular/Javascript/jQuery

  • UI: Bootstrap/CSS/SCSS

  • Framework: Angular / Java engine

 

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