Brightside Cover
Brightside cover
Created an intuitive user journey based on personas to reduce the hassle from signing up to claiming process
Pain points
Current insurance company did not have a customer facing web portal for end user to claim or register. Brightside Cover wanted to include 3rd party integration with white label solution
Project outcomes
A white label platform is developed based on the target audience and their claim experience. Customers is able to self-serve to sign up a policy or lodge a claim online .
Role: UX Design Lead
Host UX workshops to run through personas and business requirements
Draw out user journey to identify customer claim experience.
Create workable HTML wireframe in Angular to showcase platform capability and hand over to designer to create high fidelity prorotype
Technique/Technology:
UX: Persons/Customer journey
Wireframe : Adobe XD/Photoshop/Illustrator/InVision
Front end: Angular/Javascript/jQuery
UI: Bootstrap/CSS/SCSS
Framework: Angular / Java engine