Pain points

Consumers do not have a dedicated platform to complain or compliment a service and often businesses do not receive this feedback

Project outcomes

App was designed to easy access and use via mobile phone. Engagement between business and consumers were increased

Role: UX Design Lead / UI / Front end designer

• Conduct user interview to understand the customer journey and experience

• Identify the key pain points to tailer the market needs

• Draw out user journey to help develop project workflow

• Determine minimum viable products by using card sorting and 2/2 diagram (must/nice to have).

• Create interactive wireframe to gather consensus from dealers and business.

• Design prototype

• Code front end UI and work with developers to connect to backend

Technique/Technology:

• UX: User interview/Customer journey/Wireframe

• Mockup: Adobe XD/Photoshop/Illustrator/InVision

• Front end: Javascript/jQuery

• UI: HTML5/CSS/SCSS

• Framework: Angular / Java engine