Pain points

Existing thick client application had issues with disjointed experience between business user and consumers, as a result sale opportunities are lost. Poor maintenance and inflexible architecture over time accrued redundant business rules and workflow.

Project outcomes

Dealers are now able to accessing browser-based application to showcase vehicle models and parts on showroom floor via tablet. The seamless customer journey has increased the engagement between customers, dealers and the brand.

Role: UX Design Lead / UI / Front end designer

• Hold UX workshops and been a facilitator in UX workshops to guide business owners to discuss the features, flows, add-ons, and business value

• Illustrate user journey map to identify the pain points and did mystery shopping to analyse user behaviours.

• Run through business & competitors analysis and pinpointed business requirements and personas type.

• Determine minimum viable products by using card sorting and 2/2 diagram (must/nice to have).

• Create interactive wireframe to gather consensus from dealers and business.

• Design prototype to cater for branding guideline and user needs.

Technique/Technology:

• UX: Persons/Customer journey

• Mockup: Adobe XD/Photoshop/Illustrator/InVision

• Front end: Angular/Javascript/jQuery

• UI: Bootstrap/CSS/SCSS

• Framework: Angular / Java engine